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Vaasa’s current focus is the trading of hydrocarbon products in parallel with the development of their shipping business, while moving ahead with production and exploration opportunities internationally.
Their hydrocarbon trading business is backed by strong alliances with international operators and traders, supported by their own shipping business and network of trusted agents and quality underwriters.
Vaasa wanted a new set of brand identity designs to add credibility and inspire confidence in their organisation within their market sector. They want the designs to look intelligent and sophisticated, to convey that they are experts in their field.
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4 key components of your brand identity include:
Company values
Values are the set of guiding principles that drive your company forwards.
Brand personality
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We help you work out how your brand identity communicates with your clients.
How we build your brand
We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)
More services that you may be interested in…
Ecommerce
Around 20% of all UK purchases are made online. We can help you to set up your web design London online shop to sell direct to customers.
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Tasked with re-designing and modernising an existing web design for London based financial company Kreos Capital, we created a web site design that breathed a new sense of maturity into the company's online presence. The revised web site design is bolder focussing more on the company's achievements enabling their client work and accreditation to speak for itself.
Kreos Capital
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Blakeney is a sophisticated financial firm. They required a London web design company to design a discreet user interface targeting their discerning client base. We made sure to keep the presentation minimal & refined, with clean vector infographics used where necessary.
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Brand identity & web design
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