Reactive recently launched a new website for Square Global Markets. With offices in London and Paris, the company provides tailored financial solutions in cash equities, ETFs, and a range of equity derivatives, from standard to more complex products.
The updated website has a clean, contemporary design in dark mode, using a deep navy colour that gives it a modern look that evokes a sense of professionalism and sophistication.
To give the website added dimension, we incorporated short video clips aligned with Square Global Market’s ethos. In the hero section, videos bring the site to life. Each video scene reflects the brand’s strength and its ability to navigate dynamic markets. Each clip is filtered in a deep navy colour to match the overall visual theme.
We designed a new brand identity for the business to align with the company’s strategy for growth in 2024 and beyond. Strong geometric shapes help to convey a sense of trust and stability. For the logo, we designed a simple visual: a circle with a square inside, reflecting the ideas of “square” and “global”. Next to this symbol, Square Global Markets is written in clean, easy-to-read letters, creating a strong and clear brand presence.
