Early this year we launched a new website for SHFT Group. SHFT use its experience from global campaigns to produce documentaries that aim to change public opinion, influence policymakers and inspire important conversations.
The SHFT website features a modern, dynamic design that emphasises smooth video transitions and interactive scrolling. Videos are placed directly into the layout. As users scroll down the page, they are presented with various video clips showcasing behind-the-scenes footage from the filming process and their digital content projects, giving a closer look at the company’s work.
The goal of the website design was to highlight SHFT’s expertise in storytelling through video. The site gives an easy and seamless experience, making it simple for users to explore their digital media and campaign work.