Making investments in happiness

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HealthAxon quantify both social and financial returns generated by their holdings, with a portfolio made up of sustainable Health and Social Care services. We created the brand identity, website and animated custom illustrations.

Duration

3 months

Target audience

Corporates, Institutions, Investors

Sector

Finance

Services

Brand identity website design web development brand guidelines illustration

Technology

WordPress

Our approach

Challenges

We needed to position HealthAxon as a financial investment company working within health & social care. HealthAxon are sophisticated investors and their brand and website needs to reflect this. As they work within health & social care, we also wanted to bring a softness to the brand so we needed to find an approach to suit both a finance & social care company.

Outcomes

The client was keen for us to use illustrations to create a playful and fun element. The illustrations bring a softness to the brand whilst also providing a clean and modern aesthetic that aligns with both their role in finance and healthcare.

We collaborated closely with HealthAxon to create the brand identity, website and animated custom illustrations, capturing the core values of HealthAxon and enhancing credibility despite the website’s compact size.

Testimonial

”We were very impressed with Reactive Graphics willingness to understand our very bespoke requirements, with a final product which conveys innovation and creativity. The availability and access to Andrew and his team also supported us launch an award wining website.
Shoaib ArshidFounder & CEO