SWSKI are a high end ski clothing and accessories company based in south west London. The new brand identity needed to instil confidence and appeal to the lifestyle aspirations of affluent Londoners.
Our approach
Challenges
SWSKI require an upmarket, contemporary brand for their ski store in South West London. The challenge was to produce a logo design and colour palette that works across a number of formats including store signage, labels & bags.
Outcomes
We helped SWSKI to create this new brand identity that reflects the sophisticated contemporary feel required to cater for the ski equipment needs and lifestyle aspirations of affluent Londoners.