Investment in technology

Socii’s previous website was launched quickly as it wasn’t considered a priority at the time. Socii now have more partners to showcase and are launching their new fund. There’s a feeling that the business has evolved to the extent where they should invest more in marketing communications in order to assert their credibility and they need a solid brand and website to provide a good foundation. The website will remain lean on content. However, Socii don’t want to look small or amateur and there’s a concern that this is the impression that people get when coming to the site currently.