Logo design for growing businesses
As a leading logo designer in London we can help strengthen your company’s image by creating a logo design that encompasses the brand values and identity of your product or service.
Logo design
Your logo design needs to be positioned correctly to attract the right client and that’s where we can help.
Many businesses become attached to their logo design. Think hard. When was the logo design last updated. Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change.
Every business evolves over time. Your logo design when it was first conceived would have successfully communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect logo for your London business a few years ago may now not be suitable.
Why change your logo design?
Brand identity
A logo helps define and communicate your brand’s unique identity.
First impressions
A well-designed logo makes a strong, positive first impression.
Competitive edge
A strong logo helps your brand stand out from competitors.
Professional appeal
A professional logo builds trust and credibility with customers.
Your questions answered
What is your working process when designing a logo?
If you require a logo and/or brand identity designed, our London logo designers will first need to understand:
- Your business/marketing objectives
- Your target demographics – who are you trying to appeal to?
- Your competitors
If you have an existing brand identity and you require us to refine it, we help by making decisions about your colour palette, use of typography and the imagery or artwork.
We will provide you with several initial bespoke logo design concepts to choose from. We can also provide amendments at each stage of the logo design development.
What's the difference between a logo design and a brand identity?
A logo is an easily recognisable symbol used to represent a company, product or any public/private entity. It is a crucial asset to distinguish a brand. A logo will usually be comprised of typographies, graphics/symbols, and colours.
A brand identity is a collection of expressions representing your company, including but not limited to your logo, colours, typography and tone of voice. The more distinct, specific and cohesive these elements are, the higher the likelihood that they will shape a unique, recognisable brand.
How can a new logo design benefit your business?
There are a number of ways in which a new logo design can benefit your business. Firstly, a well-designed logo can leave a stunning first impression on potential customers. A logo is often the first brand asset customers see when researching a business. If your logo does not match your brand and/or company ethos, this can confuse potential customers.
A good logo design can also help build brand loyalty and help your business stand out from your competition. If customers can form an attachment to your logo (and subsequently your brand) they are more likely to purchase products and services from your company in the future.
What information do I need to provide for your London logo designers?
You can provide us any existing branding assets. This includes existing logos, colour schemes, brand identity documents and more. Our team of London logo designers will thoroughly research your brand prior to the start of the design process.
At Reactive we take extra care to ensure your logo matches up with whatever brand direction you want your business to take.
Discovery
We learn about your company, vision & goals and understand your target audience and their requirements.
Planning
We craft detailed strategic roadmaps that align with your objectives, ensuring every step moves us toward your business goals.
Development
Our team brings concepts to life through innovative design and development, focusing on quality and attention to detail.
Launch
We execute with precision and provide ongoing support to ensure your project achieves its full potential in the market.
Services
Web design
Whether you are launching a new website or tweaking your existing site, our London web designers transform your vision to create impactful digital solutions. A contemporary digital presence can be a clear differentiator and create a memorable first impression.
Web development
We work with our clients to create websites that are user-friendly, achieve results and generate a return on investment. Our knowledge and expertise helps us to balance aesthetic appeal with functional design.
Brand identity
We help elevate businesses with a brand identity design tailored to their target market. A well-defined and consistent brand conveys professionalism, reliability, and expertise.
Digital marketing
Alongside our brand identity, London web design and web development offering, we will design and execute engaging campaigns to ensure your business gets the attention it deserves.
Hosting & support
We’re proud of the websites we design and therefore it’s equally important for us to preserve continuity of service. We routinely host our clients’ websites and provide routine maintenance to ensure your business is online 24/7.
Pitch deck design
Alongside our key services of web design and brand identity design, we also offer assistance with the design of pitch decks, financial reports, monthly newsletters, PowerPoint templates and business stationery.