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Phoenix Spree is a long term investor in the mid-market segment of the German residential property market. Approached to create Phoenix’s brand identity , the result is a timeless and functional design across all touch points.
We pride ourselves in being able to work across a number of disciplines from corporate brands to lifestyle & interiors, ecommerce, media & communications and many more.
Phoenix’s business model aims to balance the needs of their key stakeholder groups by working in partnership with their customers and owners to make a positive contribution to living standards and the environment in areas where their properties are located. This business strategy inspired us to create a brand identity which communicates these values. As the company operates in Berlin, Germany, but has an international outlook, we developed a timeless and classic, yet modern visual language, which can be integrated into various sectors of the business.
Reactive deliver digital experiences. Our creative intelligence combined with technical expertise keeps business moving online.
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4 key components of your brand identity
Company values
Values are the set of guiding principles that drive your company forwards.
Brand personality
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We help you work out how your brand identity communicates with your clients.
How we build your brand
We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)
More services that you may be interested in…
Ecommerce
Around 20% of all UK purchases are made online. We can help you to set up your web design London online shop to sell direct to customers.
Related projects
Tasked with re-designing and modernising an existing web design for London based financial company Kreos Capital, we created a web site design that breathed a new sense of maturity into the company's online presence. The revised web site design is bolder focussing more on the company's achievements enabling their client work and accreditation to speak for itself.
Kreos Capital
WordPress web design
Blakeney is a sophisticated financial firm. They required a London web design company to design a discreet user interface targeting their discerning client base. We made sure to keep the presentation minimal & refined, with clean vector infographics used where necessary.
Blakeney Management
Brand identity & web design
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