Established in 1905, the National Association of Funeral Directors (NAFD) represents the interests of the entire spectrum of funeral directing businesses. We designed a
brand identity
to visualise both professionalism and compassion.
The National Association of Funeral Directors (NAFD) includes over 4,000 UK funeral homes, providing a high quality of service to give peace of mind at a distressing time. Throughout the process of developing this brand identity, our main objective was to create a personal and warm design. As the organisation of a funeral is often an emotional and demanding time for the bereaved, we avoided using dark and heavy colours and fonts.
More branding can be found here: TypeAlike, Phoenix Spree, Drip, BLine, Shoppercentre and Afra Capital
4 key components of your brand identity include:
Company values
Values are the set of guiding principles that drive your company forwards.
Brand personality
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We help you work out how your brand identity communicates with your clients.
How we build your brand
We start by asking some difficult questions that help us and you decide who you are as a business…and who your clients are such as
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)
More services that you may be interested in…
Ecommerce
Around 20% of all UK purchases are made online. We can help you to set up your web design London online shop to sell direct to customers.
Do you have a project you would like to discuss?
