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Health Axon’s mission is to transform the lives of vulnerable people by providing opportunities which inspire hope and independence through ethical investments.
Reactive designed a brand identity and website using a colourful palette combined with illustrations to help bring a softness to this financial investment company.
We positioned HealthAxon as a financial investment company working within health & social care. HealthAxon are clever, sophisticated investors making shrewd financial decisions and their brand and website reflect this. They work within health & social care so we did want to bring a softness to the brand. With that in mind, we decided that using illustrations gave us the look & feel we needed.
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