Home > What We Do > Digital Marketing Agency > Content Marketing
Using our content marketing services, we create, publish and distribute content via a wide range of media, including social networks, blogs, and press releases. We can do this to help you reach your target audience, build more followers and improve your SEO.
Content marketing explained
Content marketing increases brand awareness and ultimately leads to better SEO rankings. The more inbound links from relevant and authoritative websites you have coming into your website, the more Google will increase your search engine rankings. Publishing useful, well-written content means Google will grow to trust your business.
Curated links
We can add quality backlinks from relevant and authoritative websites. This will improve your domain authority (DA) and your SEO rankings (SERPS).
Guest posts
Publishing articles on websites with a link back to your site will increase awareness of your product or services and improve your SEO rankings (SERPS).
Social Media Marketing
Obtaining more social media shares and likes may help your business directly or indirectly as a clear indication to Google that your product or service is popular.
Our Process
Before implementing a content marketing strategy, we ensure our process is tailored to your service.
We can design informative, eye-catching content that will not only help your brand image, but ultimately gain more visitors and maximise conversions.
Research Targets
We analyse your brand and identify your target audiences.
Distribution
We share your content through a multitude of channels.
Strategic Planning
We plan the types of content and where it can be viewed.
Content Analysis
We analyse the performance of your content to further enhance the strategies we use.
Content Creation
We create and review relevant content optimised to your brand.
How can content marketing benefit your business?
Content marketing in tandem with search engine optimisation (SEO) can form an excellent digital marketing strategy. It can help your brand become more visible and more appealing to its target demographics.
By writing and publishing content consistently, you build trust with potential customers without having even yet advertised a product to them.
Increase web traffic
Quality content will draw your audience to your website.
Improve SEO rankings
Improve your SEO rankings with more inbound links from relevant and authoritative websites
Brand recognition
Build brand awareness and customer relationships amongst your target market.