Home > What We Do > London Logo Designer
As a leading logo designer in London we can help strengthen your company’s image by creating a logo design that encompasses the brand values and identity of your product or service. Your logo design needs to be positioned correctly to attract the right client and that’s where we can help.
View some of the logos we’ve designed
How do you know if your logo design requires updating?
Many businesses become attached to their logo design. Think hard. When was the logo design last updated. Does it appear tired like something from a previous decade? If that’s the case then it’s probably time for a change.
London logo design has changed over the years. Before digital, many logos incorporated a lot of graphic elements which may of looked great on a printed letterhead but these designs didn’t translate well to digital. London logo designers now need to consider how your logo wlll look on a smart phone or within an app.
Every business evolves over time. Your logo design when it was first conceived would of successfullly communicated the objectives of your company. As time moves on, businesses change shape and direction. What seemed like the perfect logo for your London business a few years ago may now not be suitable.
Our Process
1. Project briefing
Before we begin work on your project we take the time to write a design brief. The logo designer will require a good understanding of your business, your marketing objectives and your target audience before they can start the logo design process.
2. Logo design concepts
Once we have agreed the design brief and you have chosen the business name, your London Logo designer will start work on delivering the design concepts for your brand identity. We will deliver 3-4 concepts/logos for you to choose from before we select the final version to refine.
3. Logo design refinement
In this stage the logo designer will complete the logo design and depending upon your requirements he or she will develop brand identity guidelines complete with typography styling and a colour palette. We can supply the logo in any format you require.
4. Final delivery of your logo
Our end goal is to design a logo that is instantly recognisable to your customers and communicates with your audience effectively. If required, we can assist with your website design, brochures and business card design.
Frequently Asked Questions
What is your process for logo design?
Need a logo and/or brand designed from scratch? No problem! Our London logo designers will take into account:
- Your business/marketing objectives
- Your target demographics – who are you trying to appeal to?
- Your competitors
We can also provide you with a selection of existing logos to see which ones you like.
If you have an existing brand, great! We can assess your brand assets and design a logo that fits your brand perfectly.
In the first design stage we will provide you with several initial bespoke logo design concepts to choose from. We can also provide amendments at each stage of the logo design. The final logo designs and branding files can be supplied to you in .ai, .eps, .pdf, .png, .jpeg and .psd format.
What's the difference between a logo design and a brand identity?
A logo is an easily recognisable symbol used to represent a company, product or any public/private entity. It is a crucial asset to distinguish a brand. A logo will usually be comprised of typographies, graphics/symbols, and colours. It is a graphic element that is part of the visual identity of a brand.
A brand identity is a collection of expressions representing your company, including but not limited to your logo, colours, typography and voice. The more distinct, specific and cohesive these elements are, the higher the likelihood that they will shape a unique, recognisable brand.
How can a logo design benefit your business?
There are a number of ways in which a new logo design can benefit your business. Firstly, a well-designed logo can leave a stunning first impression on potential customers. A logo is often the first brand asset customers see when researching a business. If your logo does not match your brand and/or company ethos, this can confuse potential customers and put them off your brand.
A good logo design can also help build brand loyalty and help your business stand out from your competition. If customers can form an attachment to your logo (and subsequently your brand) they are more likely to purchase products and services from your company in the future.
What information do I need to provide for your London logo designers?
You can provide to us any existing branding assets. This includes existing logos, colour schemes, brand identity documents and more. Our team of London logo designers will thoroughly research your brand prior to the start of the design process.
At Reactive we take extra care to ensure your logo matches up with whatever brand direction you want your business to take. You may even want a new brand direction altogether, which we are also more than happy to help with! Check out our brand designs for more information.
Our creative intelligence combined with technical expertise keeps business moving online.
4 key components of your
logo design include:
Company values
Values are the set of guiding principles that drive your company forwards.
Brand personality
Your brand personality shapes the way people feel about your product or service.
Unique selling point
What’s your competitive edge? What helps you stand out as a business?
Tone of voice
We can help you work out how your brand identity communicates with your clients.
Your London logo designer will begin by asking a number of questions
- What is your mission statement?
- What are your company values
- What is your brand personality (are you a fun, quirky consumer brand or are you more conservative, or a mixture of the two.)
- How do you differentiate yourself from your competitors?
- What is your tone of voice (are you discreet or shouty, approachable or aloof?)