Blakeney require a sophisticated brand identity and one-page website to add credibility to the business. Our minimalist approach to both the logo and the website achieves elegance with alternate rows of colour and subtle transitions.
Duration
2 months
Target audience
Corporates, Institutions
Sector
Technology
Our approach
Challenges
Blakeney Management prefer a discreet online presence as most of their business is carried out in person. They require a brand identity and website that represents them as a global investors with experience of working with major corporates and institutions.
As a result, our main challenge was how to give credibility to the business when presented with minimal content to work with.
Outcomes
We focussed on delivering a brand identity and one-page website with a restrained colour palette in two shades of blue.
The result is a presentation format that achieves elegance through simplicity. Subtle movement as you scroll though the site is achieved through alternate rows of colour and subtle transitions.
Testimonial
”The brand identity, website design and the assistance that Reactive have provided with our company reports have all been well received by our target market.
John MumoManager
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