Independent trading solutions

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Square Global Markets offers tailored solutions to its clients across multiple products including cash equities, ETFs, and vanilla/exotic equity derivatives.

Duration

2 months

Target audience

Institutions & potential employees

Sector

Finance

Services

Brand identity website design web development brand guidelines

Technology

WordPress

Our approach

Challenges

The institution needs to feel confident that they are working with a boutique company with the right credentials to provide them with an investment return. A potential employee may be moving from a larger organisation and would need to feel comfortable with the switch to a smaller firm. For both stakeholders, trust, competence & credibility are key and this needs to be presented in the design of the website.

Outcomes

We designed a new brand identity for the business to align with the company’s strategy for growth in 2024 and beyond. Strong geometric shapes help to convey a sense of trust and stability. The website is homepage uses video as an analogy highlighting the key strengths of business. Product icons use the same geometric elements as the logo design which helps to enforce the brand. Subtle movement as you scroll though the site is achieved through animated lines and text effects.