Reactive launched a new website for JB Drax Honoré, a leading financial markets intermediary. Their goal is to anonymously secure the best possible liquidity for their clients from global liquidity providers, across a broad range of asset classes.
For the web design, we focused on creating a clean, professional look that mirrors JB Drax Honoré’s tailored approach to financial services. The colour palette consists of various shades of blue, chosen for their association with trust, stability and professionalism – qualities that are central to the firm’s brand. These cool tones, combined with refined typography and subtle transitions, give the site a polished and sophisticated feel without overwhelming the user experience.
The goal was to build a website that not only looks good but also helps JB Drax Honoré showcase their expertise and connect with global clients, including asset managers, investment banks and trading houses. The result is a site that enhances their credibility while being simple and intuitive to use.
