Reactive are to begin work this month to design and build a new web site for London based Fifty Fifty post production. The new web site will include a Content Management System and greater integration with social networks. The existing web site will be transformed from a static Flash web site to a dynamic database-driven HTML5 web site. Fifty Fifty’s in house team will be able to post i-Pad compatible video online and update their blog to help promote their services in the marketplace.