Web design trends in 2025 reflect a shift toward personalisation, sustainability and AI-driven creativity. As we get closer to 2025, we should watch for the latest web design trends that will be important. Staying ahead helps you show off your design skills, keep users happy and make your website feel more personal and engaging. Whether you are an experienced web designer, a web developer or a business owner looking to keep your site up-to-date, this list has got you covered. Ready to explore the web design trends of 2025?

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1. Motion design

In 2025, web design is moving away from over-the-top animations and 3D elements to a simpler and more thoughtful style. Designers are focusing on a “less is more” approach, using animations and 3D effects only when they are truly needed, instead of using them everywhere. This change makes websites faster, easier to use, and more meaningful when animations are included. The result is cleaner, more user-friendly websites where motion adds to the experience instead of taking away from it.

2. AI-Powered Personalisation

AI will make personalisation even smarter in 2025. Websites will track how users behave and what they like in real time, offering content, recommendations and layouts that are highly customised. AI-powered chatbots and virtual assistants will predict what users need before they ask, making the experience smooth and easy. This level of personalisation will go beyond simple suggestions, creating unique experiences for each visitor. This helps keep people engaged and encourages them to stay longer, making it easier for websites to meet their needs and increase conversions.

3. Minimalism 2.0

Modern minimalist website design is all about being clean and user-friendly. Many websites now embrace minimalist styles with soft colours and simple navigation. This approach helps visitors focus on what matters most without distractions. By avoiding flashy elements, these sites make it easy for users to find what they need, whether it’s shopping, gathering information, or completing a task. The goal is to provide a smooth, straightforward experience that keeps the focus on what the visitor came for.

4. Neumorphism

Another web design trend in 2025 is neumorphism. Neumorphism has a simple and soft design, which is also called soft UI. It uses light, pastel or neutral colours and avoids strong contrasts. Buttons and icons often look like they are part of the background, with rounded edges and smooth shapes. It uses shadows, gradients and subtle highlights to make buttons, switches and other design elements look slightly raised or pressed like you could touch them. The effect is gentle and subtle, adding a hint of 3D depth that makes the design more interesting.

5. Videos on the homepage banner

Using a video on your website homepage banner is one of the best web design trends for 2025. It is a great way to catch visitors’ attention and help them understand your brand. You could include videos that show your team, products, or services, giving a behind-the-scenes look at your business. These videos engage visitors right away, helping them connect with your brand before they explore more of your site.

6. AI-driven design tools

AI design tools are changing how websites are built, making the process faster and more personalised. For example, Adobe Photoshop’s Generative Fill is one of the standout AI-powered features transforming web design. Learn more about this feature in our article AI image transformation with Photoshop Generative Fill: The future of image editing. Or for example Canva uses AI tools to recommend design layouts, colour choices and fonts that fit the user’s style and needs, making the design process easier for people without design experience.

7. Full page hero sections

Full-page hero sections are the trend for modern web design in 2025. Web designers often use different header styles, but a common one is to place important text or call-to-action (CTA) buttons on the left and eye-catching images on the right. This works well because people usually focus on the top-left part of a page. The CTA buttons are easy to spot and guide users on what to do to get extra features or learn more. As you scroll down, many websites organise their content into card-style sections, making information easy to find and read.

8. Custom illustrations

Custom illustrations and animations are becoming popular in web design for 2025 because they make websites more unique and fun. Custom illustrations help explain ideas and show a brand’s personality. Adding movement makes the website feel more alive when you add animations. Animations can also guide users through the site, highlight important parts, or just make the site more interesting. Together, custom illustrations and animations create a more engaging and enjoyable experience for visitors.

9. Dark mode

What started as a passing trend in web design has now become a staple feature that many users expect. The appeal of dark mode goes beyond its aesthetics. It offers real practical benefits. By providing high contrast between text and background, dark mode helps reduce eye strain, especially in low-light environments or during late-night browsing. If you want to learn more about dark mode, you can check out our article Dark Mode in web design: Why consider it for your website?

10. Dynamic cursors

Dynamic cursors change their look or behaviour based on how users interact with the website. For example, the cursor might turn into a different icon when hovering over a link or change colour when clicking on a button. These small changes help guide users, making navigation easier and more enjoyable. Dynamic cursors can also match the website’s design, adding a professional touch and strengthening the brand’s identity. But it’s important not to overdo it, too many effects can make the site feel distracting.

11. Sustainability in web design

Designers may focus more on sustainable web design in 2025, using energy-efficient methods, cutting down on unnecessary data use, and choosing eco-friendly hosting options. This shift towards more responsible design supports the global movement towards protecting the environment.

12. Voice and Gesture Control Interfaces

Voice user interfaces (VUIs) are changing web design by making it easier and more accessible for people to interact with websites. Thanks to improvements in natural language processing, VUIs are becoming better at helping users navigate websites hands-free, while also improving accessibility. These interfaces provide big benefits, such as a better user experience and more support for people with disabilities.

13. Gamification

Gamification means adding game-like features like points, rewards and challenges to your website to make users stay longer and share more information. Another option is adding interactive tools like quizzes, surveys or calculators, you can make your website more engaging and give visitors something useful while learning more about their needs.

14. Biometric authentication

By 2025, as biometric technology improves, websites may start using biometric authentication methods. This would give users a secure and easy way to log into online services. With options like fingerprint scans, facial recognition and voice ID, using biometrics could make websites safer and improve the user experience.